Startup Resources

We have gathered an array of resources for you form the building a business model, to developing a solid pitch, and growing your business.

Templates and resources for building and scaling your business. We have gathered an array of resources for you form the building a business model, to developing a solid pitch, and growing your business.

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Business Model Templates

Before you bring working on your pitch, it's important that you have some key components of your business idea. A great starting point is filling out a simple business model that helps you determine how your will work and make money. Have other templates or ideas that work for you? Share them with us and we will add it here.

Strategyzer Business Canvas Model

100 StartUp
Business Model

Revenue Models

How you make money is important. Here are various business models you can choose from. Simple is better, but there is nothing wrong with having a mix of revenue models.

Have feedback? If we are missing something, feel free to contact us and we will add it in here.


Product or service on continual basis for recurring charge


Selling a product with a specific purpose in exchange for money


Providing specific expertise

and skills to customers

Royalty or Franchise

Allowing someone else the rights to use a product

Market Place

Profit from trasnaction by bringing supply and demand together


Profit on sales by facilitating between seller and buyer


Buying and reselling assets through improvement and value add

Leasing / Landlord

Charge others to use assets or resources you own


Assemble or build products for distribution at mass level

Whole Sales / Retail

Aggregate of multiple products to provide distribution infrastructure

Pay What You Want

No price point, but customers can provide tips and donations


Basic features are free and users pay for advanced features

Pay As You Go

Purchases are processed

as services are rendered

Ad Based

Ads placement on strategic,

high-traffic channel

Lead Generation

Providing potential buyers to a business based on a specific criteria

Affiliate / Referral

Promoting links to relevant products and collecting commission on sales 


Agents or resellers selling your product for you

Service to Product

Product is free, but services are charges (installation, training etc.)

Investment Model

As making money is important, so is how you get the money and resources to build your business to make money and scale. Here are popular investment models. 

Have feedback? If we are missing something, feel free to contact us and we will add it in here.

Boot Strap

No funding from outside sources, but rather using cash, loans, and revenue from customers to grow.

Series A

Funding, usually venture capital firms, to optimize product  after the business has had some success track record ($2 - $15 Million).


Early high-risk investment usually from angel investors usually to build the product or even MVP.

Series B

Funding, usually venture capital firms,  to take business to the next level and expanding market reach ($7 - 10 Million).

Crowd Funding

Raises small amount of money from large number of people through marketing tactics like Kick Start, etc.

Series C

Injection, usually from hedge funds, investment banks, private equity, etc. in a successful business to receive more than double back.

Pitch Anatomy & Outline

The time you have impacts your pitch drastically. What you say, how you say, how much of it you say, etc. become a seconds game. Draft your pitch using these timed pitch templates:

Pitch Practice

You have heard of the saying, right? Don't practice until you get it right. Practice till you get it wrong. Content and delivery are equally important for your pitch.

Start with just audio recording to get the tone, content, and timing on point.
Move to video recording to focus on body language, delivery, and presence.

Pitch Feedback Form

Feedback is crucial to your pitch, and specific feedback on content and delivery. Use this Pitch Feedback during practice and at your next pitch to get specific feedback on business idea, delivery of pitch, and to connect with people.

Pitch Elements

There are many fundamental elements to a pitch. However, the pitch can vary based on who you are presenting to, how much time you have, and the ultimate purpose or goal of the pitch. Here is a list of things you can include in a pitch.

Who you are, where you come from, what your background is why you are here


Aspirational description of what an organization would like to achieve


Explain the problem your concept is going to solve and why the problem matters


Solution to the problem and the value proposition your concept brings


Strong closing statement

with a summary of the business idea and solution   


What you have achieved so far and  upcoming goals

and timeline


People who are going to make your business idea successful and their expertise


End goal for your

business such as

acquisition, IPO , etc.

Exit Strategy

Overview of the product, concept, or service and

what it does

Product or Service

The essential features

that the business cannot

launch without


Capabilities that are

valuable of the product

or service


Future capabilities

of the product

or service


Specific value the each

of the features

provide or support


Specific models, actions, interactions, etc. to achieve a specific goal

Use Cases

How did you validate that the problem truly exists

with target market

Customer Validation

Profiles of your users,

including skills, attitudes,

pain points, goals, etc.


Define who has the

problem and are

potential customers

Target Market & Segments

Demand in terms of monetary value from target market

i.e. Total Addressable Market


Launch plan for

taking the product or

service to market

Go to Market

Blueprint of marketing tactics to increase awareness and generate demand

Marketing Plan

Competitors with

similar offering with

pros and cons for each


Why and how your offering differs in the market

from the competitors


Sales tactics that

will be used to

generate revenue

Sales Plan

Plan to leverage potential partners for operational or revenue purposes

Partner Strategy

Pricing and plan and

what and how

you will charge customers

Revenue Model

Systematic view

of planned revenue,

cost, profits, etc.

Forecast &

What expenses do you have and will have to

operate your business

Cost &
Expense Model

How much money you need in exchange for what, and what you plan to do with it

Investment & Financing

Pitch Tips

Tell a Compelling Story

Focus on the Essentials

Outline a Clear Business Model

Address Competition



Hook 'em and Keep It

Be Laser 


Explain Unique Factors

Be Wildly Enthusiastic

Dress To


Show Them The Exit

Learn the Vocabulary

Do Investor Research

Show Off Experience

Demonstrate Passion

Marketing Frameworks

Marketing is a form of communication between you and your customers with the goal of selling your product or service to them. There are many ways to market to your customer, and here are some frameworks to help you!

Sales Methedologies

Sales methodology is the process of acquiring customers. There are many structures and ways to selling. Here are popular methodologies to streamline your sales process so you can focus on revenue generation.

  1. Assess the Opportunity 

  2. Set the Competitive Strategy 

  3. Identity Key Players

  4. Define the Relationship Strategy 

  5. Turn Idea Into Action

  6. Test and Improve the Plan

  7. Implement the Process

  1. Situation Questions

  2. Problem Questions

  3. Implication Questions

  4. Need Pay-Off Questions

  1. Metrics

  2. Economic Buyer

  3. Decision Criteria

  4. Decision Process

  5. Identify Pain

  6. Champion

  1. Warmer

  2. Reframe

  3. Rational Drowning

  4. Emotional Impact

  5. Value Proposition

  6. Solution and
    Implementation Map

  1. Qualifying an opportunity

  2. Mapping the opportunity to your capabilities

  3. Asking the right questions

  4. Developing a workable closing plan

  1. Buying Process

  2. Selling Skills

  3. Sales Ready Messaging

  4. Sales Process Deliverables

  5. Pipeline Milestones

  1. Plan

  2. Create

  3. Quality

  4. Develop

  5. Prove

  6. Close

  1. Establish Rapport

  2. Establish an Up-Front Contract

  3. Uncover The Prospect’s “Pain.”

  4. Get The Money Issues Out On The Table.

  5. Discover Your Prospect’s Decision Making Process

  6. Present a Solution That Will Solve Your Prospect’s Pain

  7. Reinforce The Sale With Post-Sell Activity.​


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